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Happy to share my insight and thoughts on Jobs to be Done. I appreciate you taking the time to come out. Basically said, I forgot who it is, I’m going to have to go back and look later, maybe I’ll link up in the show notes, but he said, you should really interview him on the Startups for the Rest of us. On Twitter, someone mentioned you and they said you have this amazing book, it’s called The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. Jim Kalbach, thanks for joining me on the show. In the next episode, we’ll have information on that.Īt that, let’s dive into my conversation about finding the right problems to solve whether you’re pre-products, or whether you’re plateauing and you’re just trying to figure out where to head next.

Stay tuned, it’ll come up in your feed as usual. It’s probably the biggest announcement that we’ve made since launching TinySeed three years ago. Next Tuesday morning’s episode is going to have an announcement that I am really excited about. I do have one announcement to make, but I’m going to keep you in suspense. He was able to talk to us, the single founder, the mostly bootstrap SaaS companies. So many business books I can’t deal with because of that, and that’s what Jim was able to avoid. They expect that you are a middle manager at Procter & Gamble, you’re getting your team on board, and your budget is only $10 million this year. I think if you’re a founder and you’re like me, you tend to roll your eyes at frameworks, at things that come out of Harvard Business Review, not that they’re not legitimate, not that they’re not real, but just that they don’t often keep small startups in mind. But I think it’s a great example if you haven’t been exposed to Jobs to be Done of the things you can learn from these frameworks. Normally, these interviews are 30–60 mins where you dig way, way deep and we spent about five minutes doing it.

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He totally humored me where I talked about a recent switch decision that I had made with MicroConf-switching from one software to the other. Then we actually, in the end, did a roleplay. You can do this thing called switch interviews which are in the Jobs to be Done parlance. I would give it a chance because we dig into some super practical points, specifically what if I’m pre-product or pre-idea, how can I interview people, ask questions, and figure out problems that are worth solving? What if I’m at 3000, 5000, 30,000 a month and I’m kind of plateauing where the product should go next, I don’t know what features to build next?

If you haven’t heard of Jobs to be Done or you’ve heard too much about it and you feel like I don’t want to learn more about it, I think this interview might change your mind. It’s not a big interview with a guest about the next big concept or whatever, but this guest, his name is Jim Kalbach. Really interesting conversation today with the author of a book, as you know I don’t have many authors on this podcast. It’s a lens through which we view startups. That’s what Startups for the Rest of Us is all about. This is the podcast about building real businesses for real customers who pay us real money and while we’re doing that, we’re seeking freedom, purpose, and relationships. I’m Rob Walling and this is the podcast that we ship every week.

Rob: Welcome back to Startups for the Rest of Us. Subscribe & Review: iTunes | Spotify | Stitcher Transcript If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. This episode of Startups for the Rest of Us is sponsored by Software Promotions. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs.A switch interview case study Links from the show If you haven’t been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders.

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In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework.

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Download file | Play in new window | Duration: 30:14